Marketing and Communications Director

Hispanic Technology Executive Council (HITEC)

Posted Date 2/08/2024
Description

About HITEC:

The Hispanic Technology Executive Council (HITEC) is a dynamic organization that accelerates the power and impact of Hispanic technology leaders. Our mission is to achieve lasting equity from the classroom to the boardroom. We foster a vibrant community of professionals who drive innovation, diversity, and excellence in the technology industry.

Position Overview:

As the Marketing and Communications Director, you will play a pivotal role in shaping HITEC’s brand identity, enhancing our visibility, and driving engagement across various channels. You’ll collaborate closely with cross-functional teams, including executives, members, and external partners. Your strategic vision and exceptional communication skills will be instrumental in advancing HITEC’s mission.

Responsibilities:

  1. Brand Strategy and Positioning:
    • Develop and execute a comprehensive brand strategy that aligns with HITEC’s mission and values.
    • Define and communicate HITEC’s unique value proposition to internal and external stakeholders.
    • Ensure consistent brand messaging across all touchpoints.
  1. Content Creation and Distribution:
    • Create compelling content (articles, press releases, social media posts, etc.) that highlights HITEC’s initiatives, events, and thought leadership.
    • Collaborate with subject matter experts to produce relevant and engaging content.
    • Manage content distribution through various channels, including the HITEC website, social media, newsletters, and industry publications.
  1. Event Promotion:
    • Develop marketing and communication plans for HITEC events (conferences, webinars, workshops, etc.).
    • Drive attendance through targeted campaigns, email marketing, and social media promotion.
    • Collaborate with event organizers to ensure seamless execution.
  1. Digital and Social Media Management:
    • Oversee HITEC’s digital presence, including the website, social media platforms, and online communities.
    • Monitor analytics and track performance metrics to optimize engagement.
    • Leverage social media to amplify HITEC’s voice and engage with our community.
  1. Internal Communications:
    • Facilitate effective communication within HITEC’s leadership team, board members, and volunteers.
    • Coordinate regular updates, newsletters, and announcements.
    • Foster a collaborative and informed organizational culture.
  1. Collaboration and Partnerships:
    • Work closely with cross-functional teams, including membership, events, and programs.
    • Collaborate with external partners, sponsors, and industry associations.
    • Identify opportunities for strategic alliances and joint initiatives.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
  • Proven experience (minimum 7 years) in marketing, communications, or public relations.
  • Strong understanding of the technology industry and its trends.
  • Excellent written and verbal communication skills in English and Spanish.
  • Proficiency in digital marketing tools, social media platforms, and content management systems.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • Passion for promoting diversity and inclusion in the tech sector.

Application Process:

Interested candidates should submit their resume, cover letter, and a portfolio of relevant work to marketing@hitecglobal.org. Please include “Marketing and Communications Director Application” in the subject line.

Join us at HITEC and be part of a transformative journey that empowers Hispanic technology leaders and drives positive change in the industry!

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