Who We Are
At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.
The Role
The Brand Advertising and Sponsorship Leader is a key people-leader role within the Brand Strategy and Activation team at Kyndryl. This team is part of the central marketing organization, driving company-wide strategy and large global initiatives.
In this role, you will plan and execute Kyndryl’s global advertising and branded content to drive awareness, engagement, and build brand equity, aligning with the company’s strategic business priorities and objectives. You will also create an integrated, unique sponsorship program that aligns with our brand mission globally and in the markets we serve. Additionally, your team will extend our brand and creative strategy into experiences designed for our VIP customer executives.
You and your team will collaborate with cross-functional marketing disciplines and Kyndryl’s agency resources to develop differentiated, breakthrough creative assets and experiences. This critical role helps define and craft Kyndryl’s global presence across media and sponsorships, bringing the Kyndryl brand to life for customers, partners, and prospects.
Reporting to the Brand Strategy and Activation VP, you will lead a team that owns the end-to-end process of creative development for global advertising, sponsorships, and select brand experiences. You will work closely with our agency partners to build and drive breakthrough creative that helps us grow the Kyndryl brand.
People Leadership:
Senior Stakeholder Relations:
Agency Management:
Work together with select external agency partners, overseeing briefs for new campaigns/initiatives, managing scopes of work/retainers against a budget, reviewing and approving creative, and ensuring the agency work remains on-brand and on-strategy.
Advertising:
Lead the strategic development and execution of global creative campaigns and initiatives working closely with media, digital and local-market leadership to support the overall brand and the local execution. Manage the production process to maximize creative performance, cost efficiency, and ability to scale globally.
Brand Experience:
Sponsorship:
Working closely with a sponsorship agency team, craft a unique strategy and approach for a new sponsorship program for Kyndryl. Find synergies between sponsorship opportunities and advertising, media, and brand experience initiatives.
Measurement:
Champion a data-driven approach at all phases of creative development including: creative & messaging pre-testing, KPI planning across channels and tactics, optimization based on in-market performance, integration with measurement systems of other functions (i.e. digital, social, brand health study).
Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and the chance to certify in all four major platforms. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.
Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.
Who You Are
You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused – someone who prioritizes customer success in their work. And finally, you’re open and borderless – naturally inclusive in how you work with others.
Required Skills and Experience
Minimum of 8+ years managing advertising and sponsorships, working on either client or agency side including people-management experience.
Substantial experience managing large-scale brand initiatives or campaigns.
Exceptional collaboration capability within a core team and across a full marketing organization.
Preferred Skills and Experience
Business-to-Business (B2B) marketing experience.
Marketing experience in the technology space.
Experience working with markets outside of the US (global markets).
Experience using marketing analytics to drive creative and media performance
Social media experience across platforms.
Ability to manage agencies to keep projects on brand and of exceptional quality.
Solid PowerPoint skills.
Compensation
The compensation range for the position in the U.S. is $146,040 to $277,320 based on a full-time schedule. Your actual compensation may vary depending on your geography, job-related skills and experience. For part time roles, the compensation will be adjusted appropriately. The pay or salary range will not be below any applicable state, city or local minimum wage requirement.
There is a different applicable compensation range for the following work locations:
California: $160,680 to $332,760
Colorado: $146,040 to $277,320
New York City: $175,080 to $332,760
Washington: $160,680 to $305,160
Washington DC: $160,680 to $305,160
This position will be eligible for Kyndryl’s discretionary annual bonus program, based on performance and subject to the terms of Kyndryl’s applicable plans. You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off. Note: If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of the annual discretionary bonus program.
Applications will be accepted on a rolling basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Know Your Rights: Workplace Discrimination is Illegal
Pay Transparency Nondiscrimination Provision
Being You
Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.
What You Can Expect
With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.
Get Referred!
If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.